Amazon Is Stocked With TikTok-Viral Beauty Products From $4

We’re going to let you in on a little secret: Amazon low-key has a huge selection of beauty products from a variety of popular brands—ranging from luxe labels to affordable drugstore names—making it one of the best places to find your favorites. We did the leg work for you and plucked out the best viral beauty products on Amazon that are actually worth the hype. Between the frequent sales, fast shipping, and free returns, Amazon is a beauty shopping destination you don’t want to sleep on.

TikTok is the place to pick up beauty tips and find out about the hottest products, including the $5 mascara that outperforms the luxury brands. Of course, no list of viral beauty products would be complete without a Paula’s Choice pick—and this one is beloved by over 99,000 Amazon shoppers. From brands like Dyson and Youth to the People, to Laneige and Kitsch, keep scrolling for all the trending beauty must-haves you’ll want to add to your cart ASAP.

All of our top picks are even included in Amazon’s Prime Big Deal Days sale, making this the perfect time to stock up. The sale only lasts through tomorrow, October 8, so you’ll want to shop these deals while you still can.

Best Viral Beauty to Shop at Amazon

• Rare Deal: Dyson Airstrait Straightener, $470 (Originally $550)
• Editor Favorite: Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant, $28 (Originally $35)
• Essence Lash Princess False Lash Effect Mascara, $4 (Originally $5)
• K-Beauty Must-Have: Medicube Collagen Jelly Cream, $16 (Originally $33)
• Topicals Faded Brightening Under Eye Masks, $17 (Originally $22)
• Laneige Lip Glowy Balm, $13 (Originally $19)
• Maybelline Instant Age Rewind Dark Circle Eraser, $10 (Originally $11)
• Kitsch Satin Heatless Curling Set, $13 (Originally $16)
• Celeb-Loved: Youth to the People Superfood Cleanser, $29 (Originally $39)
• Wonderskin Lip Stain Masque, $18 (Originally $22)

Dyson Airstrait Straightener

With hundreds of thousands of posts on their hair styling products, TikTok is obsessed with Dyson—and for good reason. Not only do they provide a silky, smooth style, but they limit heat damage with their advanced air technology. Their Airstrait straightener is able to dry and straighten hair at the same time, cutting your styling routine in half. Its high-pressure airflow and lightweight construction made it a Byrdie favorite, and creators also love how easy it is to use.

Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant

Paula’s Choice skincare products often go viral because they are powerful, effective, and—most importantly—budget-friendly. The Skin Perfecting 2% BHA Liquid Exfoliant checks all those boxes. TikTokers (and Byrdie editors) love how it minimizes pores, smooths fine lines, and improves skin texture. It’s also gentle enough that it doesn’t irritate the skin. One sale for just $28, it’s no wonder that it’s loved by more than 99,000 Amazon shoppers. “I have noticed such a difference in the texture and appearance of my skin, very glowy and smooth,” wrote one shopper. “Highly recommend.”

Essence Lash Princess False Lash Effect Mascara

We’re always on board with saving money, and this viral mascara is one of our top budget-friendly finds. One sale for just $4, TikTok swears it gives you that false lash look on par with (or even better than) mascaras from luxury brands. Not only is the Essence Lash Princess loved by Byrdie editors, but it also has more than 200,000 five-star ratings on Amazon. Available in black and brown, this mascara delivers long, lush lashes with just a few swipes. “Can’t believe the price,” raved one reviewer. “This stuff is gold.”

Medicube Collagen Jelly Cream

This pink jelly cream from Medicube is not only fun to look at, but also packs in serious hydration with hydrolyzed collagen, plant-derived squalane, and hyaluronic acid for a firm, nourished complexion. The buzzy, K-beauty brand has gone viral on TikTok, with creators loving this cream’s bouncy texture and the glowy finish it provides. Luckily, you can get it for more than half off during this year’s Prime Day sale.

Between trending hair styling products and a TikTok favorite long-lasting lip stain, there are plenty more viral beauty products to shop on Amazon. Find the rest of our picks, below.

Topicals Faded Brightening Under Eye Masks

Laneige Lip Glowy Balm

Maybelline Instant Age Rewind Dark Circle Eraser

Kitsch Satin Heatless Curling Set

Youth to the People Superfood Cleanser

Wonderskin Lip Stain Masque