We Handpicked 50+ Prime Day Beauty Deals Worth Shopping
[LAST UPDATED AT 6:45 P.M. ET ON OCTOBER 8, 2025] In case you missed it, Amazon Prime Day is here—but not for long. The two-day event ends today, October 8, and the Prime Day beauty deals are almost gone. These steals are worth shouting about, especially since so many are 2025 Best of Beauty winners or have been thoroughly tested by our editors. From glow-boosting face oils to handy blow-dryer brushes, this lineup is packed with editor-approved picks across skin care, hair care, makeup, and wellness. Now’s your moment to hit “add to cart,” because we’ve seen tons of our picks sell out—and we don’t want you to miss your chance to save big.
Best Amazon Prime Day Beauty Deals You Can Shop Now
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Want more Amazon Prime Day 2025 deals? Lucky for you, we’ve rounded up the buzziest Allure Best of Beauty Winners and K-beauty discounts you can shop right now. If you want a true cheat sheet, shop the Allure Amazon Storefront now.
Amazon Prime Day Beauty Deals: Allure Best of Beauty Winners 2025
If you missed it (are you living under a rock?), we just dropped our 2025 Best of Beauty Awards—and plenty of winners are marked down for Prime Day. After months of editor testing, standouts like the L’Oreal Paris Infallible 3-Second Setting Spray, House of Lashes Iconic False Eyelashes, and Elemis Superfood Facial Oil all earned top spots. Shop them now before they’re gone (trust, they’re going fast!).
Revlon One-Step Volumizer Plus
Fans of the Revlon One-Step Volumizer Plus—who include our editors and thousands of people on TikTok—know it’s the well-priced, not-so-well-kept secret to bouncy blowouts at home. The Plus version’s smaller barrel and nylon bristles make it easier to glide through each section of hair, and some Best of Beauty testers said it’s so light, they can style their whole head with just one hand.
L’Oreal Paris Infallible 3-Second Setting Spray Mist
All you need is a few spritzes of L’Oreal Paris Infallible 3-Second Setting Spray Mist over your makeup, for 36 hours(!) of budge-free coverage that feels like nothing on the skin.
Elemis Superfood Facial Oil
Elemis’ Superfood Facial Oil is packed with almost too many skin-saving oils to count. Sweet almond, cucumber, rice bran, broccoli, and rose hip—they work together to give your skin the radiant glow of someone who gets their daily servings of veggies.
Weleda Skin Food Hydrating Facial Mist
Formulated with hyaluronic acid, glycerin, and the same botanical blend (calendula, chamomile, rosemary, pansy, and sunflower seed oil) as Weleda’s iconic Skin Food Original Ultra-Rich Cream, this milky mist refreshes thirsty skin during dry winter days and long afternoons spent in stale office air.
Shark FlexStyle Air Styling & Drying System
Five removable attachments mean the Shark FlexStyle Air Styling & Drying System is like having an entire hairstylist’s tool kit at home—that you don’t need a hairstylist’s skill set to use.
Flamingo Wax Strips
At-home waxing doesn’t have to be an act of bravery. Flamingo’s Wax Strips make the process simple, with super sticky, pre-waxed strips that lift hair from the root. The process feels more like a quick peel than a painful tug, leaving skin smooth in just minutes.
Wella Professionals Ultimate Smooth Miracle Oil Serum
Both our fine- and thick-haired testers were wowed by the glossy finish of Wella Professionals’ Ultimate Smooth Miracle Oil Serum. But the real miracle was how effortlessly the ultra-lightweight formula tamed frizz in just a few swipes.
Belif Aqua Bomb Eye Gel
You may already know (and love) Belif’s The True Cream Aqua Bomb, so think of this gel as its eye-centric little sister. Caffeine, niacinamide, vitamin C, and hyaluronic acid lock in hydration and offset dark circles for a well-rested look.
Ma:nyo Pure Cleansing Oil
A bona fide Allure K-beauty favorite, Ma:nyo’s Cleansing Oil is a lightweight (yet deep-cleaning) face wash that dissolves blackheads, whiteheads, makeup, and grime in minutes.
EltaMD UV Skin Recovery Face Sunscreen
A 2025 Best of Beauty Award winner, EltaMD’s UV Skin Recovery SPF 50 Sunscreen is like the Swiss Army knife of sunscreens—sensitive-skin-friendly, non-greasy, and redness-neutralizing, thanks to a green tint that works some color-theory magic.
Glamnetic Press-On Nails
To complement your Glamnetic falsies, grab a box of the brand’s press-on nails. They feel as thick as a traditional acrylic nail, so even if you’re rough on them, they’ll stay adhered. Each pack comes with 24 nails, a cuticle stick, a tube of glue, a nail file, and an alcohol prep pad.
Dae
Hair Desert Detox Clarifying Shampoo
When your strands feel desert-dry, Dae’s Desert Detox Clarifying Shampoo—yet another 2025 Best of Beauty Award winner—is the hydration they need (and deserve). A blend of powerful yet balanced surfactants works hard to break down product buildup, oil, and hard-water residue. At the same time, prickly pear and cactus extracts replenish hydration, while moringa leaf oil locks in moisture and prevents breakage.
More Amazon Prime Day Beauty Deals: Allure Best of Beauty Winners 2025
The Beautyblender Original Makeup Sponge is the iconic egg-shaped tool that’s inspired countless dupes (but has never been outdone). It’s latex-free and has a versatile shape that makes blending cream products easy, delivering smooth, natural-looking coverage every time.
Amazon Prime Day Beauty Deals: Skin-Care
Summer did a number on our skin (hello, sun and sweat), which makes fall the ideal time to refresh the top shelf of your medicine cabinet. A few of our favorites: Dr. Althea’s cult-favorite hydrating face mask, La Roche-Posay’s gentle cleanser for dry-skin season, and St. Tropez’s Self Tan Express Mousse, which develops into an island-worthy tan in just three hours.
Beauty of Joseon Revive Eye Serum
Beauty of Joseon’s Revive Eye Serum: Ginseng + Retinal has a lightweight, custardy-gel texture that absorbs almost immediately and makes undereyes look brighter and less puffy come morning. Formula-wise, stabilized retinal is super gentle and minimizes irritation, while ginseng brightens and boosts circulation, and glycerin supports the skin barrier.
Biodance Bio-Collagen Real Deep Mask
If your skin freaks out at the thought of actives, meet your new go-to: the Biodance Bio-Collagen Real Deep Mask. This soothing hydrogel mask is hypoallergenic, non-toxic, and free of 25 common irritants. It’s packed with ultra-low molecular collagen to firm and smooth fine lines, plus oligo-hyaluronic acid to deliver deep, fast-absorbing hydration for plump, calm skin.
La Roche-Posay Cicaplast Balm B5
Are we a broken record when it comes to touting La Roche-Posay as one of our favorite brands for sensitive skin? Maybe, but we don’t mind. Cicaplast Balm B5 is just that good. Not nearly as greasy as a true balm, but richer than your typical face cream, this drugstore darling instantly soothes dry, chapped skin with the help of emollient shea butter, moisturizing vitamin B5, and calming madecassoside (a derivative of our fave, Centella asiastica, or cica for short).
Belif Aqua Bomb
A staple in many Allure editors’ cabinets, this Korean moisturizer cools skin on contact and keeps inflammation at bay with tiger grass and oat kernel extract. You’ll also notice plumper, bouncier skin, thanks to glycerin and squalane.
Etude Soonjung pH 6.5 Whip Cleanser
Not sure where to start with Korean cleansers? Try the SoonJung pH 6.5 Whip Facial Cleanser. This gentle, cloud-like foam works for all skin types—especially sensitive skin—thanks to its low pH and soothing ingredients like cica-derived madecassoside and panthenol. It cleans without stripping, leaving skin soft and calm.
La Roche-Posay Toleriane Hydrating Gentle Face Cleanser
The La Roche-Posay praise train continues. It’s hard not to when the French pharmacy brand has earned multiple Seals of Acceptance from the National Eczema Association and Allure Best of Beauty Awards. On sale right now: the Foaming Facial Cleanser. It features a hard-working team of ceramides, niacinamide, glycerin, and prebiotic thermal water that gently lifts makeup and impurities without stripping the skin of its natural oils.
Illiyoon Ceramide Ato Concertrate Cream
Is your skin sending out an SOS? Reach for Illiyoon’s Ceramide Ato Concentrate Cream, which pairs plant-derived ceramides with fatty acids and cholesterol—the lipids in your skin barrier—in a formula with a low pH, matching the skin’s acidic nature. It’s so gentle, the brand says you can use it on babies.
Laneige Lip Sleeping Mask
Laneige’s Lip Sleeping Mask is an all-time favorite among Allure editors, thanks to its thick, nourishing formula that combines shea butter, murumuru butter, and coconut oil. “There’s a reason it’s a top-seller on Amazon. It moisturizes lips for hours on end—no reapplication needed. I apply the smallest amount of this stuff on my dry lips at night and am guaranteed to wake up with soft, hydrated lips in the morning,” says former shopping market editor Angela Trakoshis.
Koolsol by Knours Ultra-Light Invisible Mineral Sunscreen SPF 50
Koolsol by Knours Ultra-Light Invisible Mineral Sunscreen SPF 50 may be a mineral sunscreen, but it comes surprisingly close to mimicking the thin feel of a chemical formula. “It applies so elegantly and invisibly, like a lightweight moisturizer—hi, cica, snow mushroom, aloe, and niacinamide—and leaves my skin looking dewy, but not overly so,” says Han.
Innisfee Super Volcanic Clay Mask
If you love the satisfaction of vacuuming out your pores, you’ll be obsessed with the Innisfree Super Volcanic Pore Clay Mask. “What makes it great isn’t just the combo of bentonite and kaolin clays, but the addition of volcanic ash and lactic acid for dual exfoliation,” says Allure contributing commerce editor Deanna Pai. “I liked that I got a little scrubbing action as I was rinsing it off—and my skin looked way more even and radiant after just one use.”
Dr. Dennis Gross Alpha Beta Extra Strength Daily Peel Pads
Ideal for tossing in your carry-on or keeping on your nightstand, Dr. Dennis Gross Alpha Beta Extra Strength Daily Peel Pads make pro-level exfoliation as simple as swipe, wait, repeat.
Neostrata Skin Active Triple Firming Neck Cream
This rich cream clings to your skin (not your clothes) while bringing in bakuchiol, a plant-based alternative to irritating retinoids, and super tiny peptides for efficient firming action.
More Amazon Prime Day Beauty Deals: Skin-Care
Spongellé
Freesia Pear Wild Flower Buffer Body Scrubber with Box
A body wash–infused loofah, this scrubber whips up a creamy lather while treating your skin to a mix of yuzu for elasticity, vetiver to help tighten pores, and edelweiss to calm inflammation. It leaves skin soft, glowy, and hydrated—with a fresh scent of freesia and a hint of pear that lingers long after you rinse.
Amazon Prime Day Beauty Deals: Hair-Care
Tons of our hair staples are on sale today only, including a long-time editor favorite, the Wavytalk Thermal Brush. Also in our carts: The Multi-Styler from T3, which smooths hair into styles that look like you came straight from the salon. Throw in a good heat protectant, and consider your hair-care routine officially rescued.
CosRx Peptide-132 Ultra Perfect Hair Bonding Oil Serum
Repairing damage, taming frizz, and adding silky shine—this CosRx Peptide 132 Hair Care Set does it all. Infused with strengthening peptides, the shampoo, treatment, and oil serum work together to nourish strands from root to tip, delivering that coveted, glass-like shine.
Ouai Curl Crème
Our editors with 2B, 2C, and 3C/4A curl types love Ouai’s sweet-smelling, lightweight Curl Crème. A blend of chia and linseed oils add shape and protect hair from humidity, while babassu oil brings the shine. Unfortunately, there isn’t a fragrance-free version—so, if you’re sensitive to scents, keep that in mind.
K18 Molecular Repair Hair Oil
A Best of Beauty winner, K18’s Molecular Repair Hair Oil tackles frizz from the inside out. Its signature K18 peptide repairs damage from heat and chemical treatments, while avocado and sunflower oils smooth and condition for sleek, healthy-looking hair.
Wavytalk Thermal Brush
Wavytalk’s Thermal Brush is the star of tens of thousands of videos highlighting its ability to deliver a solid blowout on any hair type. “For my longer layers, wrapping my hair around the brush before gently pulling while twisting did the trick for creating a nice curl all the way through,” Allure’s commerce producer, Sarah Hoffmann, says. Psst: Wavytalk’s entire lineup is up to 45% off for Prime Day.
T3 Aire 360 Multi-Styler & Blowout System
The bristles on T3’s Aire Multi-Styler get a tight grip around even the thickest hair. Allure’s former associate manager of special projects, Talia Gutierrez, says this shortens the number of passes needed to smooth her “wavy, coarse strands.”
Dr. Groot Scalp Relief Tonic
Soothe an itchy, dry scalp with Dr. Groot’s easy-to-use tonic. The spray-on formula absorbs quickly with just a few seconds of massaging and won’t leave your styled hair looking greasy, so you can refresh your scalp anytime, anywhere.
Dyson Supersonic Hair Dryer
Winner of an Allure Readers’ Choice Award, the Dyson Supersonic is one of the best blow-dryers for all hair types—fine, curly, thick, you name it. Its fast-yet-gentle drying power comes from Dyson’s patented Air Multiplier technology and intelligent heat control, which helps prevent damage while keeping noise to a minimum.
Briogeo Style + Treat Yuzu + Plum Oil Soft Power Air Dry Cream
If soft, heat-free hair is your dream, Briogeo Style + Treat Yuzu + Plum Oil Soft Power Air Dry Cream is about to be your go-to. The creamy yet lightweight formula smooths and hydrates, enhancing your natural waves while reducing frizz for strands that feel as good as they look.
Fable & Mane Holiroots Hair Oi
Not all hair oils are meant to be used after styling. Inspired by Ayurvedic hair oiling—a 5,000-year-old practice in India that involves massaging warm, herb-infused oils into the scalp and strands to nourish—Fable and Mane’s HoliRoots Hair Oil is designed to be worked into the scalp section by section before your shower. Leave it on for at least five minutes (or overnight) for stronger roots, less breakage, better circulation, and deeply hydrated, healthy-looking hair.
More Amazon Prime Day Beauty Deals: Hair-Care
Pureology
Hydrate Sheer Nourishing Shampoo & Conditioner Set
Treat your hair post-bleach or -color by using a restorative shampoo and conditioner. Our editors love Pureology’s color-safe Hydrate line so much, we gave them a Best of Beauty Award in 2023 and 2024 for their pigment-boosting and softening effects.
Amazon Prime Day Beauty Deals: Makeup
We’re all about keeping it simple, and these Prime Day makeup deals make looking polished effortless. Think: a glow-boosting primer for a lit-from-within base, a precise brow pencil that shapes your arches without looking overdrawn, and a blush that instantly wakes up your complexion.
Too Faced Ribbon Wrapped Lash Mascara
Too Faced’s Ribbon Wrapped Lash is a lengthening, separating, and lifting tubing mascara that seriously shows up for your lashes. The 24-hour, no-clump formula holds strong through sweat, humidity, and even tears—volumizing all the while.
IT Cosmetics CC+ Cream
There’s more than one reason IT Cosmetics’ Your Skin But Better CC+ Cream won a Readers’ Choice Award three years in a row. Aside from a heaping serving of broad-spectrum SPF 50, this formula delivers nourishing additives that bridge the gap between skin tint and moisturizer.
Fwee Lip & Cheek Glowy Jelly Pot
This K-beauty blush delivers a springy dose of sheer color (just as stunning on lips as it is on cheeks), all housed in a crystalline case that sits pretty on your vanity. It comes in 19 shades, ranging from muted poppy to moody purplish cherry. And, because accessorizing matters, there’s even an option to bundle your blush with a petite, keychain-size version.
Clinique High Impact Hi-Fi Full Volume Mascara
If there’s mascara we trust to survive long days, surprise tears, and the kind of humidity that usually spells disaster for eye makeup, it’s Clinique’s High Impact Waterproof Mascara. Unlike most waterproof formulas that can leave lashes feeling stiff or flaky, this one keeps them soft and lifted while delivering major volume.
More Amazon Prime Day Beauty Deals: Makeup
Maybelline New York
Lifter Gloss Plump
In eight vibrant shades, Maybelline’s Lifter Gloss Plump doesn’t just add color—it brings the heat. Infused with chili pepper, it gives your lips a tingly boost of plumpness while smoothing away any fine lines.
Amazon Prime Day Beauty Deals: Wellness
From high-tech skin tools to oral care upgrades that make fresh breath feel less like a chore, these wellness deals are all about feeling good from the inside out. Standouts include the Oura Ring Gen3 Heritage and viral alarm clock, the Hatch Restore 3, which both rarely go on sale.
Laura Mercier Eau de Parfum
More Amazon Prime Day Beauty Deals: Wellness
If you want to go all-in on smelling like a vanilla cupcake, spritz Laura Mercier’s Vanille perfume and indulge in the sugar rush. This scent has so much more to offer than sweet, warm vanilla (although that’s definitely the star note): Daylily, sandalwood, and amber create a balanced scent that lingers all day. (We recommend you spray lightly!)
Amazon Prime Day Beauty Deals: Teeth Whitening
How We Find the Best Prime Day Beauty Deals
Our shopping team searches daily for the best beauty products in the industry. We enlist the help of multiple editors, writers, contributors, and experts to determine which products are really worth your penny. Our sales stories are no different: We base our discounted selections on products with over 4.0 ratings, past Allure Best of Beauty Award winners, and those that our editors and experts have tried and given a stamp of approval.
Why Trust Allure?
No matter what you seek or your individual needs and concerns, we want to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.
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